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"To improve is to change.
To perfect is to change often"

Winston Churchill
"To improve is to change.
To perfect is to change often"

Winston Churchill
Fundamentals and Figs

FIG or out was founded on the principle of change. We collectively and continuously unravel what makes brands work in a dynamic digital landscape.

[ Why figs? ]  Figs are mineral rich and exotic, entrenched in cultural and nutritional history. A synonym for the principle of strategy: embrace, embody and convey. 

With backgrounds spanning digital marketing, brand management, social media, management consulting, editorial, content, research and influencer marketing, FIG or out has worked with brands in fashion, beauty, retail, media, hospitality, tech and culinary across five continents.

With these collective experiences, we promise a positive transformation to your business.

  • The array of experiences and expertise in the fashion industry have enabled the company to be a font of knowledge in regards to all things social media, blogging, PR, fashion and travel related.

  • Sourabh is an extremely talented marketer, influencer and thought leader. He is incredibly sharp and fearless about thinking out of the box. He was able to bring dynamic ideas to our projects to take them further than traditional marketers.

    Adelyn Zhou, Alight Labs
  • Definitely refreshed my opinion on ways of wearing a classic white shirt and of the ways that different designers have approached this (style) for SS14.

    Olly Smith, River Island
  • An extremely passionate professional who lives and breathes social media, which can clearly be seen in his entertaining (!), well researched and content rich work.

    Lisanne Vos, Fox Gym
  • The content produced a master class in writing (and photos). Each sentence is a pearl, a gem to be savored.

    Diane Wagner, DeathBedFood

2024 FIG or out [fig-yer-out] [figure out]

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