1/10 of solid waste in America is recycled, and while 75% of waste is recyclable, only 34.5% is recycled. There has been an increased interest and uptake in the rising millennial population to purchase and commit to sustainable foods, which makes this a booming market. As presented at the Sustainable Foods Summit.

Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of it as kids, has now evolved into a whole new plethora of ice cream treats. From meaty to vegetably, from spicy to cheesey, and from an […]

With social media and tech taking consumption of content through new leaps and bounds, we are beyond the age of change and revolution. Those classrooms that teach disciples of traditional marketing are an adequate lesson in history of learning the fundamentals of what makes audiences tick. But in a day and age when tech is […]

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]

The holiday season, despite its one eve of festivity, absorbs anywhere from weeks to months of our time as shoppers and consumers, and even more so if we are marketers. It evokes the anxiety, well pondered over in days when brands battled for loyal consumers. Attracting one and all with the glitterarti of lights that […]

Is a shopper need truly distinct from a shopper want? A previously penned post on the distance between the heart and the brain certainly suggests so about consumer psychology. And now, having understood the emotions that drive purchase for frequent shoppers, its logical to examine how retailers react and position themselves to the very same […]

They say attention is the rarest form of generosity. Mainly because while many clamor for attention, few acquire it. And those that acquire it, sometimes do not even seek it. This maze of attention has several parallels with marketing. In an evolving world of defining influencer marketing, one thing is for certain: influencers are ahead […]

So much poetry exists about the heart and its righteousness over the brain. But no, this is not a psychological deduction of your life. Nor is it a sequential detangling of your love life. Rather it is a take on maintaining this distance without letting shopper psychology interfere. Recalling a strategic view on shopper psychology versus […]