With 10 million users in just 6 months, Periscope is here to stay, as is the ever-present trend of real time marketing. Plus, Eddy Cue, Senior VP of Software & Services of Apple, recently called Periscope truly revolutionary. After all, the founders wanted to build the closest thing to teleportation. Periscope is a live streaming […]

Is a shopper need truly distinct from a shopper want? A previously penned post on the distance between the heart and the brain certainly suggests so about consumer psychology. And now, having understood the emotions that drive purchase for frequent shoppers, its logical to examine how retailers react and position themselves to the very same […]

Pinterest crossed 7 billion pins with places recently. Plus, 67% of Pinners consult pins on their mobile devices while in stores according to this recent study. With a single platform replacing search engines, community building and e-commerce, its no wonder that there are several things that big and small businesses alike need to be aware of […]

So much poetry exists about the heart and its righteousness over the brain. But no, this is not a psychological deduction of your life. Nor is it a sequential detangling of your love life. Rather it is a take on maintaining this distance without letting shopper psychology interfere. Recalling a strategic view on shopper psychology versus […]

If you’re not evolving, you’re dying. Species and biology aside, the fact holds true for many facets of life. And having been a digital influencer, or let’s say, evolved into one, I can validate that the social media and digital marketing space is anything but stagnant and bookmarked. Influencer marketing isn’t quite new; it is […]

As we’ve witnessed before, evolution is distinct from change. Especially in the context of the social media world. The landscape of digital marketing and social media evolves so rapidly that it becomes tricky for marketers to plan strategies ahead of time. Contrary to the industrial age of budgeting and planning, the modern age requires adaptability, […]