The face-off in the world of social media and content creation continues in full sprint. Instagram Reels, despite being a basic knockoff, is actually pretty solid in it’s launch strategy. Why is that?

There are some startling differences between the post 1995 generation of Gen Z, and the era that they have grown up in, versus the millennials who seem to be the poster kids for all brands. While relatively lower on the income bracket due to their age, Gen Z are the largest population segment, and coming […]

We had the privilege of attending the Fancy Food Show Winter edition in San Francisco, a culinary spectacle split by food types and nations to exhibit the finest of ‘fancy foods’ and retail favorites that would debut over the coming season.“Sustainability and social good, through upcycling, ethical sourcing, diverse crops, and cause-related products, are growing ever more […]

In the era of marketing via social media and digital marketing, it becomes critical to have a strategy that harnesses a consistent voice and messaging across all your platforms. Your online presence, thus, needs to all drive towards your bottom line objectives, as outlined in this presentation given in March 2019.

1/10 of solid waste in America is recycled, and while 75% of waste is recyclable, only 34.5% is recycled. There has been an increased interest and uptake in the rising millennial population to purchase and commit to sustainable foods, which makes this a booming market. As presented at the Sustainable Foods Summit.

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

The war of stories has been on for quite some time now. Snapchat launched disappearing stories in October 2013, wherein photos and videos would be available to followers for 24 hours and then disappear. Celebrities, influencers and the likes cashed in on showcasing a segment of their lives, with a lot of behind-the-scenes footage garnering […]

Travelers are demanding more personalization from every facet of marketing. Accenture‘s 2016 report showed that 65% of consumers were more likely to make purchases with relevant and personalized offers. Branching out from the retail and shopping arena, the same proposition holds true for travelers. According to Deloitte‘s 2017 Travel and Hospitality (T&H) Report, “If T&H […]

It used to be that social platforms only coyly competed against each other. But with the literal rip-off of Snapchat Stories, even taking its name, Instagram has called it war. Twitter’s take on introducing stickers to its images did not catch on as much as Instagram stories has. Several weeks into it, it seems that […]

Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. Much in line with principles of modern leadership and management, the […]