What could brands possibly do with disappearing content? A lot, it turns out. Especially when analytics driven marketers realize that the Snapchat market targets users in the 13-25 demographic who are slowly languishing from other social media platforms. And the user base is over 26 million American users, sending of 400 million snaps a day. […]

Technology and social media go hand in hand. Many platforms are enabled (or eventually disabled) by the advancements of tech. While some trends improve and enhance interfaces and usage, others like virtual reality can pose more dramatic shifts in the way social media is used and consumed, particularly by digital marketers. Here are 6 tech […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]

How many times do we see trending topics on social media before hearing them from validated and verified sources? Traditional media and mediums like radio and television are often not the first thing we turn to to hear the news. Especially when a disaster strikes: be it a weather emergency, a natural disaster, a planned […]

With 10 million users in just 6 months, Periscope is here to stay, as is the ever-present trend of real time marketing. Plus, Eddy Cue, Senior VP of Software & Services of Apple, recently called Periscope truly revolutionary. After all, the founders wanted to build the closest thing to teleportation. Periscope is a live streaming […]

Pinterest crossed 7 billion pins with places recently. Plus, 67% of Pinners consult pins on their mobile devices while in stores according to this recent study. With a single platform replacing search engines, community building and e-commerce, its no wonder that there are several things that big and small businesses alike need to be aware of […]

If you’re not evolving, you’re dying. Species and biology aside, the fact holds true for many facets of life. And having been a digital influencer, or let’s say, evolved into one, I can validate that the social media and digital marketing space is anything but stagnant and bookmarked. Influencer marketing isn’t quite new; it is […]

Evolution is distinct from change. Evolving is the bettering or worsening of a sturdy phenomenon. Change is a more radical spin on the very same. But when it comes to social media habits, it is tricky to discern what is evolutionary and what is truly changing. Here are 6 social media habits that will sustain […]