The face-off in the world of social media and content creation continues in full sprint. Instagram Reels, despite being a basic knockoff, is actually pretty solid in it’s launch strategy. Why is that?

To think it all started from texting! Digital assistants have been a rage for years with the start of Siri on the iPhone. They aid with day-to-day tasks and act as a concierge service, virtual therapist, and everything in between. While marketers have noticed that conversations drive marketing, Facebook noticed that 20 million out of […]

75% of internet users use messenger platforms as of 2018, including Facebook Messenger, WhatsApp, WeChat, amongst others. While it seems like a futuristic notion, the era of Chatbots is here to make it seamless for businesses like Dot & Pin to make communications seamless.  AccessibilityAnytime accessibility is a major perk of using ChatBots, at least for the […]

1/10 of solid waste in America is recycled, and while 75% of waste is recyclable, only 34.5% is recycled. There has been an increased interest and uptake in the rising millennial population to purchase and commit to sustainable foods, which makes this a booming market. As presented at the Sustainable Foods Summit.

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

The war of stories has been on for quite some time now. Snapchat launched disappearing stories in October 2013, wherein photos and videos would be available to followers for 24 hours and then disappear. Celebrities, influencers and the likes cashed in on showcasing a segment of their lives, with a lot of behind-the-scenes footage garnering […]

Travelers are demanding more personalization from every facet of marketing. Accenture‘s 2016 report showed that 65% of consumers were more likely to make purchases with relevant and personalized offers. Branching out from the retail and shopping arena, the same proposition holds true for travelers. According to Deloitte‘s 2017 Travel and Hospitality (T&H) Report, “If T&H […]

One of the most talked about facets of entrepreneurship is the investment stage, and took center stage at Tech Week New York. As a serial entrepreneur and seed investor, Ajay Rajani spoke at length on pitching to investors. Currently a founder of Nextt, his accelerator helps people turn ideas into experiments in collaboration with leading social platforms. […]

Entrepreneurship is jumping off a building and attempting to build a plane quick enough before you hit the ground! Aptly stated by Susan Lindner of Emerging Media PR, it is a courageous career move, and one that required a vast array of skills that could often only be learned via experience. Well themed along the lines of being on […]

It used to be that social platforms only coyly competed against each other. But with the literal rip-off of Snapchat Stories, even taking its name, Instagram has called it war. Twitter’s take on introducing stickers to its images did not catch on as much as Instagram stories has. Several weeks into it, it seems that […]