The face-off in the world of social media and content creation continues in full sprint. Instagram Reels, despite being a basic knockoff, is actually pretty solid in it’s launch strategy. Why is that?

There are some startling differences between the post 1995 generation of Gen Z, and the era that they have grown up in, versus the millennials who seem to be the poster kids for all brands. While relatively lower on the income bracket due to their age, Gen Z are the largest population segment, and coming […]

We had the privilege of attending the Fancy Food Show Winter edition in San Francisco, a culinary spectacle split by food types and nations to exhibit the finest of ‘fancy foods’ and retail favorites that would debut over the coming season.“Sustainability and social good, through upcycling, ethical sourcing, diverse crops, and cause-related products, are growing ever more […]

To think it all started from texting! Digital assistants have been a rage for years with the start of Siri on the iPhone. They aid with day-to-day tasks and act as a concierge service, virtual therapist, and everything in between. While marketers have noticed that conversations drive marketing, Facebook noticed that 20 million out of […]

75% of internet users use messenger platforms as of 2018, including Facebook Messenger, WhatsApp, WeChat, amongst others. While it seems like a futuristic notion, the era of Chatbots is here to make it seamless for businesses like Dot & Pin to make communications seamless.  AccessibilityAnytime accessibility is a major perk of using ChatBots, at least for the […]

In the era of marketing via social media and digital marketing, it becomes critical to have a strategy that harnesses a consistent voice and messaging across all your platforms. Your online presence, thus, needs to all drive towards your bottom line objectives, as outlined in this presentation given in March 2019.

1/10 of solid waste in America is recycled, and while 75% of waste is recyclable, only 34.5% is recycled. There has been an increased interest and uptake in the rising millennial population to purchase and commit to sustainable foods, which makes this a booming market. As presented at the Sustainable Foods Summit.

As Wilbur Wright rightfully put it, the desire to fly is an idea that our ancestors handed down to us, perhaps ponderously staring at the birds soaring through space, on the infinite highway of the air. Perspective is everything when elevation is your desire, so in hindsight, yours truly created nine principles for better understanding leadership when starting or […]

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of it as kids, has now evolved into a whole new plethora of ice cream treats. From meaty to vegetably, from spicy to cheesey, and from an […]