As Wilbur Wright rightfully put it, the desire to fly is an idea that our ancestors handed down to us, perhaps ponderously staring at the birds soaring through space, on the infinite highway of the air. Perspective is everything when elevation is your desire, so in hindsight, yours truly created nine principles for better understanding leadership when starting or […]

Travelers are demanding more personalization from every facet of marketing. Accenture‘s 2016 report showed that 65% of consumers were more likely to make purchases with relevant and personalized offers. Branching out from the retail and shopping arena, the same proposition holds true for travelers. According to Deloitte‘s 2017 Travel and Hospitality (T&H) Report, “If T&H […]

Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. Much in line with principles of modern leadership and management, the […]

What could brands possibly do with disappearing content? A lot, it turns out. Especially when analytics driven marketers realize that the Snapchat market targets users in the 13-25 demographic who are slowly languishing from other social media platforms. And the user base is over 26 million American users, sending of 400 million snaps a day. […]

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]

Technology and social media go hand in hand. Many platforms are enabled (or eventually disabled) by the advancements of tech. While some trends improve and enhance interfaces and usage, others like virtual reality can pose more dramatic shifts in the way social media is used and consumed, particularly by digital marketers. Here are 6 tech […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]