There are some startling differences between the post 1995 generation of Gen Z, and the era that they have grown up in, versus the millennials who seem to be the poster kids for all brands. While relatively lower on the income bracket due to their age, Gen Z are the largest population segment, and coming […]

To think it all started from texting! Digital assistants have been a rage for years with the start of Siri on the iPhone. They aid with day-to-day tasks and act as a concierge service, virtual therapist, and everything in between. While marketers have noticed that conversations drive marketing, Facebook noticed that 20 million out of […]

75% of internet users use messenger platforms as of 2018, including Facebook Messenger, WhatsApp, WeChat, amongst others. While it seems like a futuristic notion, the era of Chatbots is here to make it seamless for businesses like Dot & Pin to make communications seamless.  AccessibilityAnytime accessibility is a major perk of using ChatBots, at least for the […]

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

The war of stories has been on for quite some time now. Snapchat launched disappearing stories in October 2013, wherein photos and videos would be available to followers for 24 hours and then disappear. Celebrities, influencers and the likes cashed in on showcasing a segment of their lives, with a lot of behind-the-scenes footage garnering […]

Travelers are demanding more personalization from every facet of marketing. Accenture‘s 2016 report showed that 65% of consumers were more likely to make purchases with relevant and personalized offers. Branching out from the retail and shopping arena, the same proposition holds true for travelers. According to Deloitte‘s 2017 Travel and Hospitality (T&H) Report, “If T&H […]

With social media and tech taking consumption of content through new leaps and bounds, we are beyond the age of change and revolution. Those classrooms that teach disciples of traditional marketing are an adequate lesson in history of learning the fundamentals of what makes audiences tick. But in a day and age when tech is […]

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]

With 10 million users in just 6 months, Periscope is here to stay, as is the ever-present trend of real time marketing. Plus, Eddy Cue, Senior VP of Software & Services of Apple, recently called Periscope truly revolutionary. After all, the founders wanted to build the closest thing to teleportation. Periscope is a live streaming […]