75% of internet users use messenger platforms as of 2018, including Facebook Messenger, WhatsApp, WeChat, amongst others. While it seems like a futuristic notion, the era of Chatbots is here to make it seamless for businesses like Dot & Pin to make communications seamless.  AccessibilityAnytime accessibility is a major perk of using ChatBots, at least for the […]

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

The war of stories has been on for quite some time now. Snapchat launched disappearing stories in October 2013, wherein photos and videos would be available to followers for 24 hours and then disappear. Celebrities, influencers and the likes cashed in on showcasing a segment of their lives, with a lot of behind-the-scenes footage garnering […]

With social media and tech taking consumption of content through new leaps and bounds, we are beyond the age of change and revolution. Those classrooms that teach disciples of traditional marketing are an adequate lesson in history of learning the fundamentals of what makes audiences tick. But in a day and age when tech is […]

It used to be that social platforms only coyly competed against each other. But with the literal rip-off of Snapchat Stories, even taking its name, Instagram has called it war. Twitter’s take on introducing stickers to its images did not catch on as much as Instagram stories has. Several weeks into it, it seems that […]

Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. Much in line with principles of modern leadership and management, the […]

What could brands possibly do with disappearing content? A lot, it turns out. Especially when analytics driven marketers realize that the Snapchat market targets users in the 13-25 demographic who are slowly languishing from other social media platforms. And the user base is over 26 million American users, sending of 400 million snaps a day. […]

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]

Technology and social media go hand in hand. Many platforms are enabled (or eventually disabled) by the advancements of tech. While some trends improve and enhance interfaces and usage, others like virtual reality can pose more dramatic shifts in the way social media is used and consumed, particularly by digital marketers. Here are 6 tech […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]