With 10 million users in just 6 months, Periscope is here to stay, as is the ever-present trend of real time marketing. Plus, Eddy Cue, Senior VP of Software & Services of Apple, recently called Periscope truly revolutionary. After all, the founders wanted to build the closest thing to teleportation. Periscope is a live streaming […]

Pinterest crossed 7 billion pins with places recently. Plus, 67% of Pinners consult pins on their mobile devices while in stores according to this recent study. With a single platform replacing search engines, community building and e-commerce, its no wonder that there are several things that big and small businesses alike need to be aware of […]

They say attention is the rarest form of generosity. Mainly because while many clamor for attention, few acquire it. And those that acquire it, sometimes do not even seek it. This maze of attention has several parallels with marketing. In an evolving world of defining influencer marketing, one thing is for certain: influencers are ahead […]

If you’re not evolving, you’re dying. Species and biology aside, the fact holds true for many facets of life. And having been a digital influencer, or let’s say, evolved into one, I can validate that the social media and digital marketing space is anything but stagnant and bookmarked. Influencer marketing isn’t quite new; it is […]

Evolution is distinct from change. Evolving is the bettering or worsening of a sturdy phenomenon. Change is a more radical spin on the very same. But when it comes to social media habits, it is tricky to discern what is evolutionary and what is truly changing. Here are 6 social media habits that will sustain […]

As we’ve witnessed before, evolution is distinct from change. Especially in the context of the social media world. The landscape of digital marketing and social media evolves so rapidly that it becomes tricky for marketers to plan strategies ahead of time. Contrary to the industrial age of budgeting and planning, the modern age requires adaptability, […]