I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]

The holiday season, despite its one eve of festivity, absorbs anywhere from weeks to months of our time as shoppers and consumers, and even more so if we are marketers. It evokes the anxiety, well pondered over in days when brands battled for loyal consumers. Attracting one and all with the glitterarti of lights that […]

Is a shopper need truly distinct from a shopper want? A previously penned post on the distance between the heart and the brain certainly suggests so about consumer psychology. And now, having understood the emotions that drive purchase for frequent shoppers, its logical to examine how retailers react and position themselves to the very same […]

Pinterest crossed 7 billion pins with places recently. Plus, 67% of Pinners consult pins on their mobile devices while in stores according to this recent study. With a single platform replacing search engines, community building and e-commerce, its no wonder that there are several things that big and small businesses alike need to be aware of […]

So much poetry exists about the heart and its righteousness over the brain. But no, this is not a psychological deduction of your life. Nor is it a sequential detangling of your love life. Rather it is a take on maintaining this distance without letting shopper psychology interfere. Recalling a strategic view on shopper psychology versus […]