To think it all started from texting! Digital assistants have been a rage for years with the start of Siri on the iPhone. They aid with day-to-day tasks and act as a concierge service, virtual therapist, and everything in between. While marketers have noticed that conversations drive marketing, Facebook noticed that 20 million out of […]

With social media and tech taking consumption of content through new leaps and bounds, we are beyond the age of change and revolution. Those classrooms that teach disciples of traditional marketing are an adequate lesson in history of learning the fundamentals of what makes audiences tick. But in a day and age when tech is […]