There are some startling differences between the post 1995 generation of Gen Z, and the era that they have grown up in, versus the millennials who seem to be the poster kids for all brands. While relatively lower on the income bracket due to their age, Gen Z are the largest population segment, and coming […]

Truly dawning on the world of an all time high demand natural and sustainable products, the Sustainable Cosmetics Summit could not have been better timed, organized by Organic Monitor. Having shared my views on how to market products with green ingredients at their former conference, this one was upgraded with consumer insights into the demand for […]