Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of it as kids, has now evolved into a whole new plethora of ice cream treats. From meaty to vegetably, from spicy to cheesey, and from an […]

The holiday season, despite its one eve of festivity, absorbs anywhere from weeks to months of our time as shoppers and consumers, and even more so if we are marketers. It evokes the anxiety, well pondered over in days when brands battled for loyal consumers. Attracting one and all with the glitterarti of lights that […]

Is a shopper need truly distinct from a shopper want? A previously penned post on the distance between the heart and the brain certainly suggests so about consumer psychology. And now, having understood the emotions that drive purchase for frequent shoppers, its logical to examine how retailers react and position themselves to the very same […]