The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]

Pinterest crossed 7 billion pins with places recently. Plus, 67% of Pinners consult pins on their mobile devices while in stores according to this recent study. With a single platform replacing search engines, community building and e-commerce, its no wonder that there are several things that big and small businesses alike need to be aware of […]

As we’ve witnessed before, evolution is distinct from change. Especially in the context of the social media world. The landscape of digital marketing and social media evolves so rapidly that it becomes tricky for marketers to plan strategies ahead of time. Contrary to the industrial age of budgeting and planning, the modern age requires adaptability, […]