To think it all started from texting! Digital assistants have been a rage for years with the start of Siri on the iPhone. They aid with day-to-day tasks and act as a concierge service, virtual therapist, and everything in between. While marketers have noticed that conversations drive marketing, Facebook noticed that 20 million out of […]

1/10 of solid waste in America is recycled, and while 75% of waste is recyclable, only 34.5% is recycled. There has been an increased interest and uptake in the rising millennial population to purchase and commit to sustainable foods, which makes this a booming market. As presented at the Sustainable Foods Summit.

As Wilbur Wright rightfully put it, the desire to fly is an idea that our ancestors handed down to us, perhaps ponderously staring at the birds soaring through space, on the infinite highway of the air. Perspective is everything when elevation is your desire, so in hindsight, yours truly created nine principles for better understanding leadership when starting or […]

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of it as kids, has now evolved into a whole new plethora of ice cream treats. From meaty to vegetably, from spicy to cheesey, and from an […]

The war of stories has been on for quite some time now. Snapchat launched disappearing stories in October 2013, wherein photos and videos would be available to followers for 24 hours and then disappear. Celebrities, influencers and the likes cashed in on showcasing a segment of their lives, with a lot of behind-the-scenes footage garnering […]

Travelers are demanding more personalization from every facet of marketing. Accenture‘s 2016 report showed that 65% of consumers were more likely to make purchases with relevant and personalized offers. Branching out from the retail and shopping arena, the same proposition holds true for travelers. According to Deloitte‘s 2017 Travel and Hospitality (T&H) Report, “If T&H […]

With social media and tech taking consumption of content through new leaps and bounds, we are beyond the age of change and revolution. Those classrooms that teach disciples of traditional marketing are an adequate lesson in history of learning the fundamentals of what makes audiences tick. But in a day and age when tech is […]

It used to be that social platforms only coyly competed against each other. But with the literal rip-off of Snapchat Stories, even taking its name, Instagram has called it war. Twitter’s take on introducing stickers to its images did not catch on as much as Instagram stories has. Several weeks into it, it seems that […]

Truly dawning on the world of an all time high demand natural and sustainable products, the Sustainable Cosmetics Summit could not have been better timed, organized by Organic Monitor. Having shared my views on how to market products with green ingredients at their former conference, this one was upgraded with consumer insights into the demand for […]