Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. Much in line with principles of modern leadership and management, the […]

What could brands possibly do with disappearing content? A lot, it turns out. Especially when analytics driven marketers realize that the Snapchat market targets users in the 13-25 demographic who are slowly languishing from other social media platforms. And the user base is over 26 million American users, sending of 400 million snaps a day. […]

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]

Technology and social media go hand in hand. Many platforms are enabled (or eventually disabled) by the advancements of tech. While some trends improve and enhance interfaces and usage, others like virtual reality can pose more dramatic shifts in the way social media is used and consumed, particularly by digital marketers. Here are 6 tech […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]

How many times do we see trending topics on social media before hearing them from validated and verified sources? Traditional media and mediums like radio and television are often not the first thing we turn to to hear the news. Especially when a disaster strikes: be it a weather emergency, a natural disaster, a planned […]

The holiday season, despite its one eve of festivity, absorbs anywhere from weeks to months of our time as shoppers and consumers, and even more so if we are marketers. It evokes the anxiety, well pondered over in days when brands battled for loyal consumers. Attracting one and all with the glitterarti of lights that […]

With 10 million users in just 6 months, Periscope is here to stay, as is the ever-present trend of real time marketing. Plus, Eddy Cue, Senior VP of Software & Services of Apple, recently called Periscope truly revolutionary. After all, the founders wanted to build the closest thing to teleportation. Periscope is a live streaming […]

Pinterest crossed 7 billion pins with places recently. Plus, 67% of Pinners consult pins on their mobile devices while in stores according to this recent study. With a single platform replacing search engines, community building and e-commerce, its no wonder that there are several things that big and small businesses alike need to be aware of […]

They say attention is the rarest form of generosity. Mainly because while many clamor for attention, few acquire it. And those that acquire it, sometimes do not even seek it. This maze of attention has several parallels with marketing. In an evolving world of defining influencer marketing, one thing is for certain: influencers are ahead […]