As Wilbur Wright rightfully put it, the desire to fly is an idea that our ancestors handed down to us, perhaps ponderously staring at the birds soaring through space, on the infinite highway of the air. Perspective is everything when elevation is your desire, so in hindsight, yours truly created nine principles for better understanding leadership when starting or […]

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of it as kids, has now evolved into a whole new plethora of ice cream treats. From meaty to vegetably, from spicy to cheesey, and from an […]

Travelers are demanding more personalization from every facet of marketing. Accenture‘s 2016 report showed that 65% of consumers were more likely to make purchases with relevant and personalized offers. Branching out from the retail and shopping arena, the same proposition holds true for travelers. According to Deloitte‘s 2017 Travel and Hospitality (T&H) Report, “If T&H […]

One of the most talked about facets of entrepreneurship is the investment stage, and took center stage at Tech Week New York. As a serial entrepreneur and seed investor, Ajay Rajani spoke at length on pitching to investors. Currently a founder of Nextt, his accelerator helps people turn ideas into experiments in collaboration with leading social platforms. […]

It used to be that social platforms only coyly competed against each other. But with the literal rip-off of Snapchat Stories, even taking its name, Instagram has called it war. Twitter’s take on introducing stickers to its images did not catch on as much as Instagram stories has. Several weeks into it, it seems that […]

Truly dawning on the world of an all time high demand natural and sustainable products, the Sustainable Cosmetics Summit could not have been better timed, organized by Organic Monitor. Having shared my views on how to market products with green ingredients at their former conference, this one was upgraded with consumer insights into the demand for […]

What could brands possibly do with disappearing content? A lot, it turns out. Especially when analytics driven marketers realize that the Snapchat market targets users in the 13-25 demographic who are slowly languishing from other social media platforms. And the user base is over 26 million American users, sending of 400 million snaps a day. […]

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]