75% of internet users use messenger platforms as of 2018, including Facebook Messenger, WhatsApp, WeChat, amongst others. While it seems like a futuristic notion, the era of Chatbots is here to make it seamless for businesses like Dot & Pin to make communications seamless.  AccessibilityAnytime accessibility is a major perk of using ChatBots, at least for the […]

As Wilbur Wright rightfully put it, the desire to fly is an idea that our ancestors handed down to us, perhaps ponderously staring at the birds soaring through space, on the infinite highway of the air. Perspective is everything when elevation is your desire, so in hindsight, yours truly created nine principles for better understanding leadership when starting or […]

Social media and technology go hand in hand, but is also at the disposal of its users. With the boomer generation, being the biggest in terms of population, adopting Facebook whole heartedly, and much being said about the millennial segment, the biggest rise of focus is in Gen Z. The oldest of this group are […]

Travelers are demanding more personalization from every facet of marketing. Accenture‘s 2016 report showed that 65% of consumers were more likely to make purchases with relevant and personalized offers. Branching out from the retail and shopping arena, the same proposition holds true for travelers. According to Deloitte‘s 2017 Travel and Hospitality (T&H) Report, “If T&H […]

With social media and tech taking consumption of content through new leaps and bounds, we are beyond the age of change and revolution. Those classrooms that teach disciples of traditional marketing are an adequate lesson in history of learning the fundamentals of what makes audiences tick. But in a day and age when tech is […]

One of the most talked about facets of entrepreneurship is the investment stage, and took center stage at Tech Week New York. As a serial entrepreneur and seed investor, Ajay Rajani spoke at length on pitching to investors. Currently a founder of Nextt, his accelerator helps people turn ideas into experiments in collaboration with leading social platforms. […]

Entrepreneurship is jumping off a building and attempting to build a plane quick enough before you hit the ground! Aptly stated by Susan Lindner of Emerging Media PR, it is a courageous career move, and one that required a vast array of skills that could often only be learned via experience. Well themed along the lines of being on […]

It used to be that social platforms only coyly competed against each other. But with the literal rip-off of Snapchat Stories, even taking its name, Instagram has called it war. Twitter’s take on introducing stickers to its images did not catch on as much as Instagram stories has. Several weeks into it, it seems that […]

What could brands possibly do with disappearing content? A lot, it turns out. Especially when analytics driven marketers realize that the Snapchat market targets users in the 13-25 demographic who are slowly languishing from other social media platforms. And the user base is over 26 million American users, sending of 400 million snaps a day. […]

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not last is a metaphor for the glamorous window displays that flock the cosmopolitans from Harrod’s to Bergdorfs every season, be it Christmas, Valentines, or really […]