With social media and tech taking consumption of content through new leaps and bounds, we are beyond the age of change and revolution. Those classrooms that teach disciples of traditional marketing are an adequate lesson in history of learning the fundamentals of what makes audiences tick. But in a day and age when tech is […]

It used to be that social platforms only coyly competed against each other. But with the literal rip-off of Snapchat Stories, even taking its name, Instagram has called it war. Twitter’s take on introducing stickers to its images did not catch on as much as Instagram stories has. Several weeks into it, it seems that […]

What could brands possibly do with disappearing content? A lot, it turns out. Especially when analytics driven marketers realize that the Snapchat market targets users in the 13-25 demographic who are slowly languishing from other social media platforms. And the user base is over 26 million American users, sending of 400 million snaps a day. […]

Technology and social media go hand in hand. Many platforms are enabled (or eventually disabled) by the advancements of tech. While some trends improve and enhance interfaces and usage, others like virtual reality can pose more dramatic shifts in the way social media is used and consumed, particularly by digital marketers. Here are 6 tech […]

The digital marketing landscape changes so rapidly that it does not often give marketers a buffer to catch up. As Interpublic Group’s Magna Global, has predicted, digital advertising will become the major advertising platform by 2017 through the latter half of this decade. Bid your farewell to television sets and their frequent ads, as the biggest chunk […]

With 10 million users in just 6 months, Periscope is here to stay, as is the ever-present trend of real time marketing. Plus, Eddy Cue, Senior VP of Software & Services of Apple, recently called Periscope truly revolutionary. After all, the founders wanted to build the closest thing to teleportation. Periscope is a live streaming […]

If you’re not evolving, you’re dying. Species and biology aside, the fact holds true for many facets of life. And having been a digital influencer, or let’s say, evolved into one, I can validate that the social media and digital marketing space is anything but stagnant and bookmarked. Influencer marketing isn’t quite new; it is […]

As we’ve witnessed before, evolution is distinct from change. Especially in the context of the social media world. The landscape of digital marketing and social media evolves so rapidly that it becomes tricky for marketers to plan strategies ahead of time. Contrary to the industrial age of budgeting and planning, the modern age requires adaptability, […]