The holiday season, despite its one eve of festivity, absorbs anywhere from weeks to months of our time as shoppers and consumers, and even more so if we are marketers. It evokes the anxiety, well pondered over in days when brands battled for loyal consumers. Attracting one and all with the glitterarti of lights that […]

So much poetry exists about the heart and its righteousness over the brain. But no, this is not a psychological deduction of your life. Nor is it a sequential detangling of your love life. Rather it is a take on maintaining this distance without letting shopper psychology interfere. Recalling a strategic view on shopper psychology versus […]